Jour : 21 avril 2022

Google has acquired at least 10 cybersecurity companies over time, but the Mandiant acquisition in 2022 casts a deep shadow over the smaller deals. The game-changing YouTube and Android deal would not have been possible if Google hadn’t started building a robust online advertising business first. Its first ad service was created from scratch, but […]

Initially, Google monetized the service by allowing businesses to purchase ads that would be pushed to nearby users. The crowd-sourced mobile traffic advisory device and navigation service was acquired five years later by Google, whose own Google Maps app was already seven years old by that time. Acquiring Waze eliminated competition; Google also saw Waze’s […]