7 Companies Owned by Google Alphabet

Google has acquired at least 10 cybersecurity companies over time, but the Mandiant acquisition in 2022 casts a deep shadow over the smaller deals. The game-changing YouTube and Android deal would not have been possible if Google hadn’t started building a robust online advertising business first. Its first ad service was created from scratch, but the buyout of digital advertising leader DoubleClick took that operation to the next level. The smartphone wars started with the first iPhone release in 2007, followed by the first Android devices in 2008.

As a strong proponent of a mobile-first approach, Pichai played a pivotal role in the success of the Android operating system and the proliferation of its large-scale ecosystem. The Waze app is a free navigation smartphone tool used by drivers internationally. It offers real-time alerts on traffic delays and accidents, enhanced by information from drivers using the app. Here is a list of all other companies that I identified as part of Alphabet Inc subsidiaries and did not mention in any of the lists above. There are 296 companies in this list, and together with the companies I mentioned above, it is in total 377 Alphabet/Google Subsidiaries listed in this article. By separating Google into different companies, each one of them is independent of each other.

Google Maps is now displaying Waze incident reports

These include businesses in the fields of advertising, healthy technology, video, security, and navigation. The company has diversified far beyond search engines in the past two decades. It reorganized in 2015 and created the holding company named Alphabet. The parent holds Google, its largest subsidiary, and several other companies.

FireEye then sold the company to Symphony Technology Group in June 2021, with Google then acquiring it in March 2022 for $5.4 billion. Ultimately, various assets were incorporated into the Google Cloud division in September of that year. Mandiant is a cybersecurity firm that was founded as Red Cliff Consulting in 2004 by Kevin Mandia. Mandia is the creator of OpenIOC (Open Indicators of Compromise), a scheme for the description of multiple characteristics that identify threats, evidence of compromise, and the methods of security hackers. As per its 2017 annual report, 86% of Alphabet’s revenues came from performance advertising (through user clicks using AdSense and Google Ads) and brand advertising.60 Of these, 53% came from its international operations.

List of mergers and acquisitions

Initially, Google monetized the service by allowing businesses to purchase ads that would be pushed to nearby users. The crowd-sourced mobile traffic advisory device and navigation service was acquired five years later by Google, whose own Google Maps app was already seven years old by that time. Acquiring Waze eliminated competition; Google also saw Waze’s traffic-updating features as novel enhancements to Google Maps.

The strategy behind Alphabet’s segmentation

This company is used by apps around the world including some of the most popular options. Google reports that over 100 million advertisers and 100 million app developers use AdMob. Alphabet Inc. is an American technology conglomerate and holding company formed in 2015 as a strategic restructuring of Google and its various subsidiaries. Google focuses on its search engine, advertisements, YouTube, Android, and other technology goods and services. Alphabet focuses on « moonshot » projects that seek to solve global challenges through novel approaches. Larry Page and Sergey Brin, the founders of Google, now serve on Alphabet Inc.’s board.

In reality, many “Other Bets” businesses still stayed as subsidiaries of Google LLC even after the 2015 transformation, and it was only recently when the whole transformation was finalized. Alphabet is a multinational technology company that Larry Page and Sergey Brin created on October 2, 2015. Page and Brin are Google’s co-founders and restructured the popular technology company to expand and diversify their operations.

And the company is not afraid to pick up smaller rivals and innovators along the way, usually with price tags too small to merit reporting. Before the DoubleClick deal, Google only served text ads next to search results. The buyout elevated Google’s AdWords platform to a full-featured ad delivery service with graphic banners and publishing solutions across many websites other than Google.

1. If the Google service that is derived from the acquired company is known, then it is also listed here.
2. Some of these companies are subsidiaries of Google, while others are separately owned by Alphabet.
3. Page and Brin also continue to play an active role in the Google and Alphabet businesses, though their official positions have changed over the years as they stepped down to make room for a new CEO.

Businesses pay to have their corporate logos placed directly on the app. With around 800 million users registered in 2017, Google Drive is an extremely popular cloud storage app. Adsense acts as Google’s web vendor for advertising to non-Google websites.

X is a secretive R&D lab, nicknamed Alphabet’s moonshot factory. It’s led by Astro Teller.

Alphabet companies owned by google was founded as a search engine company in 1998 under the name Google Inc. Since then, Google has become the world’s most popular search engine, owning 91% of the global search market. Another X Labs project, Malta is an energy company providing electro-thermal energy storage solutions.